Marketing automation platforms may be a great way of engaging customers. These platforms allow you to send customized messages to multiple channels. You can even establish brand ambassadors.
An online marketing automation platform is a great way to save time, money, and increase leads. It allows you to gather contact information and build a database of prospects. It also allows you to automate your email campaigns. There are however, advanced platforms. Here are five of the top marketing automation software options for businesses.
HubSpot is a market leader in marketing automation software. The company offers a user-friendly interface, extensive training programs and a comprehensive support system. The company's goal, to help marketers reach more people, is the ultimate goal. HubSpot boasts a wide variety of capabilities with more than 850 apps such as Zapier and Google Analytics. For small business owners, however, the full suite may not be required.
ActiveCampaign allows marketers to send targeted campaigns using a user-friendly automation tool. It comes with walkthrough videos and training that can be done one-on-1. Analytics can be used to track user behavior. This is a great choice for companies who want to build a custom database and engage prospects.
NudgeSpot allows you to automate your marketing with email and SMS messages. It analyzes your customers' behavior and sends them messages they are most likely respond to. Moreover, it integrates with push notifications. You can segment customers by their behavior. To automatically block traffic coming from non-converting sources, Everflow Intelligent Switch can be used.
Marketo is another popular software for marketing automation. It's a cloud-based CRM platform that stores your customer information. A variety of certifications are available to help you get the most from your investment. Its interface is very basic but can be customized in many ways. A full-time CRM manager is needed.
Oracle Eloqua is another marketing automation tool. This popular B2B platform has more than 7,000 customers around the world. Its features are easy to use and the drag-and-drop canvas interface is a great way to arrange your data across various channels. It supports more than 12 languages, which allows you to target global customers.
Finally, if you're not interested in using a cloud-based solution, you can opt for a desktop-based platform. Ontraport, a multi-purpose platform, includes email, digital ads and landing pages. Users can direct contacts based on their behaviors, preferences, and location. It also helps you build closer relationships with your audiences. It will help you manage your entire customer relationship, from lead generation all the way through to post-purchase activities.
You want a platform that allows you to create a funnel and track key performance indicators. Automating marketing tasks will allow you to spend your time on more important tasks. While you're at work, optimize your campaigns and gain valuable insights about your leads' behaviours.