It's a smart way to improve your customer engagement. These communities offer an opportunity for your members and customers to interact with each other and share knowledge. They can also be used as content marketing platforms, which will scale your content marketing efforts.
There are many options to create brand-led communities. Kajabi and Mighty Networks are just a few of the options available. They each offer different features and functions. All of them can help you create a brand-led community that will help you attract new customers and build a strong customer base.
A user-friendly interface is the most important thing to look out for in any community software platform. All members should be able find the information they need and be able participate in the discussions on any device. A comprehensive security system should be in place to prevent spammers from entering your community. These tools should give you a complete overview of the activity and trends in your community. You should also be capable of tracking how many people take specific actions. You should also be capable of seeing how many users have engaged with your community and what topics are most popular.
Software can create private and public virtual hangouts. Virtual hangouts allow users to exchange knowledge and search for experts. These virtual hangouts are either semi-private or public, depending on what the community needs. If your community is professional, this is a great feature.
It is possible to create a membership site using community software. This community site is hosted on your domain. It includes user profiles, courses and subscription fees as well as an activity feed. A membership site can also be hosted on a branded mobile app.
Most of these community software options are white-label. You can use your own domain name and branding for the majority of them. Some are also based on social media platforms, which means that you can integrate your social media accounts with your community software. These solutions may also give you the tools to connect with alumni and make connections for your events.
Vanilla is a community platform that allows for a growing range of integrations. Vanilla offers an Open-Source version of their software, but they also have a paid subscription with more advanced features. The platform is available for a free 14-day trial. There are three options for paid plans. You can choose from three paid plans starting at just 250,000 pages and going up to more that one million. They also have a free plan with limited features.
Circle is another community software option. Circle is an application that integrates Slack, Kajabi, as well email marketing software. This platform allows users the ability to create private or public spaces, search with custom search filters and add members using custom profile fields. Circle also integrates seamlessly with Wordpress. It also offers tools for creating secret spaces and a searchable member directory.
In order to facilitate communication, community software may also allow you to create bots. These bots are able to answer questions, track members participation, and send automatic emails with the most popular topics and questions. They can also be used to provide a gamification system. Gamification encourages members to engage with the community and increases the participation.