Imagery
Images in product reviews can influence buyers' purchasing decisions. Emotional or epistemic imagery can be used. An epistemic response is one that only includes cognitive content. While an emotional response contains physiological changes and evaluative appraisals as well as facial expressions. Although psychologists have dealt with this issue in the past it is not often discussed.
The imagery used in product reviews should be original. Using stock photos will not make your review stand out, so make sure to create your own. Remember that a picture speaks a thousand phrases!
Target audience
It is crucial that you identify your target audience before writing a product evaluation. You need to conduct audience research in order to identify your target audience. This includes gathering information about your audience's age, gender and education levels. You can also examine the types of content that they read and engage in. Social media is a great source of information.
Effective reviews start with identifying your audience. Although you cannot predict who your target audience will be, you can identify their most common problems and interests. This step, called audience research is continuous.
