You can increase your conversion rate by using social proof. It can be used by your visitors to encourage them to purchase, or to grow your email marketing list. You can leverage it not only on your website but also on social media.
It is a great way for your visitors to feel more confident about you by adding customer reviews and testimonials. This is especially true if your products are more expensive. A photo is a better way to make your product review look authentic. This could help customers decide to buy.
Another important piece of socialproof is a recommendation. People naturally want to see which products others recommend. This app allows you to display a product recommendation that is similar or identical to yours. Displaying recommendations from trusted sources can boost your search engine rank, increasing the chances that people will find your store.
Shopify's social proof apps allow you to customize templates so that you can pick the best one for your store. These apps have many social proof options including countdown timers and testimonial carousels. There are many other tools that can do more. You can also integrate an Instagram gallery to your store.
Similarly, you can incorporate a spin to win wheel or an email pop up. However, you should not be overly aggressive with social proof. Social proof should not be used to make your brand seem more human. It should only serve to give your customers confidence in your store. Although it is great to see an endorsement or recommendation from experts, this should not be done on your checkout page. Instead, you should try to combine the social proof with another tactic, such as a discount or coupon.
A combination of social proof, competition and other methods can increase conversion rates and sales. Allowing your visitors to review and submit testimonials about your products is one way to achieve this. Another option is to allow them to view user generated videos. Visitors can also upload featured products directly to your gallery. It can be a selling point for supplements to have your product endorse by a celebrity or a fitness expert.
Social proof can be used to recover shopping carts that have been abandoned. If you show recent sales and other promotions to your customers, it can motivate them to make a purchase. Social proof can be a great way to increase your eCommerce sales.
Social proof can help increase your conversion rates, no matter if you are a small or large business. Bizzy Social proof and Provesource are two tools that can be used to increase your store's social evidence.
Social proof is a way to overcome the inherent difficulties of purchasing something online. The best part is that you don't have to worry about it being annoying. It can be used as part of your marketing strategy and you'll see the results. Just be sure to use it in a strategic way to get the most out of your efforts.