Online reviews can influence almost every potential client. If your practice has a good reputation, they will be more inclined to call you. A bad experience with a dentist can lead to long-lasting negative effects.
A good dentist will always try to minimize the damage from a negative review. Responding quickly and professionally is the best strategy. It will save the situation, and it will show that you are open to listening to your patients' concerns.
You should never let a single negative review ruin your reputation. Patients should be encouraged by dentists to leave reviews on all platforms where they are listed.
This is one way a dentist can ensure that he or her online reputation is strong and has received positive reviews. The internet is used by 94% to evaluate healthcare providers. 72% turn to online ratings for dentists to decide if they are the best.
A full-scale online reputation management campaign can be hard for small and medium-sized dental practices. It's a smart idea to work with professionals who can monitor your online reputation, collect and showcase positive reviews.
Fake reviews can also be damaging to your reputation so you need to consult an internet lawyer. Fake reviews can harm your reputation and lead to a loss of business.
First, you need to verify that the review is genuine or fake. This involves reading the review and identifying which author it is. A false review could be made if the review is not in line with your practice, contains incorrect information, or uses inflammatory language.
You should also check to see whether the review is in violation of the platform’s terms. This will let you determine if the review has been fraudulent.
After you have eliminated the possibility of a fake blog review, you can take steps to remove the review or reveal the author. To sue the site for publishing the review, you can either file a John Doe suit or hire an experienced internet defamation lawyer.
Another option is to contact the author of a negative review and ask them to edit their post. This will allow you to amend the review to be more accurate, and correct any mistakes that may have been made.
You should also consider posting a sign in your waiting room or distributing posters and social media content that feature positive reviews from patients. This will build brand equity, add value to your website, and show your patients that you care about them.
Lastly, it is important to remember that you should only leave reviews on platforms where you are actively soliciting them from your current patients. If you don't, your practice could be exposed to negative reviews from angry patients who want to take their revenge.